Balanced Scorecard Performance


Dr Robert Kaplan (of Harvard Business School) and Dr David Norton developed a system called balanced scorecard performance. This system which was developed in 90s gives a strategic approach to recognize the previous failures, vagueness and weaknesses.

Even the best management approaches have failure rates higher than the expected percentage. It happens in every business organization where failure is a part of their success. In fact, there is a saying that goes like this failures are the ladders to the height possible status. But the failures simply cannot take you to the position until you try to understand the failures.

The balanced scorecard measure helps the companies to find and measure the failures and at the same time find out methods to balance the financial perspectives. Balanced scorecard system is not only a measurement system, but equally a management system that helps an enterprise to make clear their future visions, strategies, and how to implement them for the achieving the goals. The scorecard system helps in getting equivalent feedbacks from both the internal processing of business and external outcomes. The feedbacks help to improve the strategies and get desirable results. The deployment of balanced scorecard method gets gradually transformed into the nerve center of the enterprise with practical approaches.

According to Drs. Robert Kaplan and David Norton, there are four perspectives of balanced scorecard performance along with developed metrics, data collection and analyzing them to the respective perspective.

Learning and Growth Perspective: Helps to improve your vision and how you will sustain your ability to change and improve. Internal Business process perspective: Helps you to analyze the pros and cons relating to what kind of business you can excel to satisfy your share holders and customers. Customer perspective: This approach dwells on the theme: How you can approach or present yourself before a customer so that your visions or goals are fulfilled? Financial perspective: This relates to approaching the shareholders for meeting the financial ends of the organization.

The balanced scorecard also takes into account the outcome metrics of an organization. The decision makers will need to know the strategic development in various fields and their present status. Some new trends of performance can be applied examining the metrics. Now you might be thinking that with balance scorecard, you will be measuring what was lagging earlier and correct them. That's not all. A balance score card measures current indicators (what your are doing right now?), future indicators also called leading indicators. This way, you ensure internal clarity and get a clear picture of reality.

The balanced scorecard performance is applicable to both small and large organizations. In fact, the methods can also be applied in public sector agencies and even nonprofit organizations. With balance scorecard performance, the main purpose of this method is to keep a track of the performance of the enterprise or institution.