Managing KPI: Quantifying Objectives


Key Performance Indicators more simply called KPI are metrics which are used by any sort of institution to quantify objectives which would reflect the strategic performance of any institution/organization. The business intelligence by managing KPI tries to access the current status of the enterprise and prescribe methods for further action. This act of monitoring or managing KPI is called business activity monitoring.

It is often said that KPI are used to evaluate those areas which are difficult to measure or estimate like leadership development, satisfaction, service, engagement and others. The KPIs are tied up the strategic process of an organization. KPI can be managed or monitored with a software called business activity monitoring. The software called BAM helps in managing the business processes by taking into account the working of managements.

The concept of KPI can be understood very simply as a method of controlling and measuring the performance of business focusing on the performance indicators of the enterprise. The KPI differs from organization to organization. For one organization, the customer satisfaction may be their prime indicator of performance while for others quality may be their KPI. The viewpoints of KPI differ from department to department within a single business. The CEO may use some viewpoints to access the KPI, while the manager of a particular department may design and implement some other KPI for his unit.

Many people doubt the authenticity of KPI process because they feel that the process of KPI doesn't bring efficient results. The fact is that the KPI method depends on information structure, representation, designing, data collection, analyzing, and the usage of information and data.

The most important focus of KPI is designing. While designing a KPI, it is important to bridge the differences between indicators that represent company profits of region, total company profits, and company profits that have been segmented by region, customer social position and customer education. A KPI designed with bad indicators implies having differences between various indicators, or having indicators almost saying the same thing. According to management experts, even the best KPIs won't work if you don't analyze, sort and represent the data coming to you correctly. That is why it is essential for the person designing a KPI to know the goals of certain metrics that are taken into account and why certain metrics are used and not other ones.

While managing KPI, you must remember that KPI system is not designed which can show all the details of your business at one go. As a process of recognizing the key performance areas, the viewpoint of KPI system changes from person to person. At the same time, it must be remembered that what worked yesterday may not work today. Therefore, you must keep up-to-date monitoring of KPI.